Hailey Bieber net worth has grown from a young fashion model into a powerful name in the beauty and fashion industries. Known worldwide for her style, business sense, and social media influence, Hailey Bieber built a fortune through modeling, brand collaborations, and entrepreneurship.
Beyond being the wife of pop superstar Justin Bieber, she created her own identity as a global style icon, influencer, and entrepreneur. With ventures like Rhode skincare line, partnerships with luxury brands, and millions of followers on Instagram, TikTok, and YouTube, her estimated wealth now reaches $300 million.
What Is Hailey Bieber’s Net Worth?
Hailey Bieber, formerly Hailey Baldwin, has an estimated net worth of $300 million. Her wealth comes from modeling, social media partnerships, and her beauty brand Rhode, which gained massive popularity with the viral “glazed donut skin” aesthetic and skincare products containing peptides, niacinamide, and ceramides.
In May 2025, reports revealed that e.l.f. Beauty acquired Rhode in a deal valued at $1 billion, including $600 million cash, $200 million in e.l.f. stock, and $200 million in performance earnouts. Her stake in the company dramatically boosted Hailey Bieber’s net worth.
Net Worth Breakdown
| Income Source | Estimated Earnings |
| Modeling Contracts | $30 Million |
| Brand Partnerships | $40 Million |
| Social Media & Media | $20 Million |
| Rhode Sale & Equity | $200+ Million |
Key Financial Highlights
- Estimated wealth: $300 million
- Rhode brand sale worth $1 billion
- Major deal with e.l.f. Beauty
- High earned media value from social media influence
- Earnings from campaigns with Tommy Hilfiger, Versace, and Ralph Lauren
Early Life
Hailey Baldwin Bieber was born on November 22, 1996, in Tucson, Arizona. She is the daughter of actor Stephen Baldwin and graphic designer Kennya Baldwin, making her part of the famous Baldwin family, alongside Alec Baldwin, Daniel Baldwin, and William Baldwin.
Her grandfather, Brazilian musician Eumir Deodato, also shaped her artistic upbringing. As a child, Hailey trained in ballet but left the dream after an injury. She later appeared in “Livin’ It: Unusual Suspects”, inspired by her father’s film “The Usual Suspects.”
Early Life Facts
| Detail | Information |
| Birth Date | November 22, 1996 |
| Birthplace | Tucson, Arizona |
| Parents | Stephen Baldwin and Kennya Baldwin |
| Grandfather | Eumir Deodato |
| Early Career | Television appearances and ballet training |
Notable Early Appearances
- Appeared in “Livin’ It: Unusual Suspects”
- Guest appearance on “Saturday Night Live”
- Exposure to entertainment industry through family
- Developed early interest in fashion and modeling
Modeling Success
Hailey Bieber began her modeling career after signing with Ford Models in 2014. She quickly walked runways during Fashion Weeks in New York, Milan, and Paris, working with major fashion houses including Tommy Hilfiger, Versace, and Ralph Lauren.
Her success expanded with magazine covers in Vogue, Teen Vogue, Harper’s Bazaar, and Elle. Campaigns with brands such as UGG, Karl Lagerfeld, Tory Burch, and Dolce & Gabbana helped establish her reputation as a leading model.
Major Modeling Collaborations
| Brand | Type |
| Tommy Hilfiger | Runway & Campaign |
| Versace | Fashion Week Runway |
| Ralph Lauren | Print Campaign |
| Karl Lagerfeld | Fashion Collaboration |
| UGG | Brand Campaign |
Career Highlights
- Signed with Ford Models
- Walked in New York, Milan, and Paris Fashion Weeks
- Featured on Vogue and Harper’s Bazaar
- Appeared in Levi’s Jeans campaign
- Hosted MTV events and the TBS show “Drop the Mic”
She also appeared in the “10,000 Hours” music video by Dan + Shay and Justin Bieber, strengthening her visibility in entertainment.
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Rhode
In 2022, Hailey Bieber launched Rhode, a skincare brand inspired by minimalist routines and the famous “glazed donut skin” aesthetic trending across Instagram and TikTok. The brand focuses on hydration and barrier repair with ingredients like peptides, niacinamide, and ceramides.
Products such as Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment sold out quickly. By March 2025, the company generated more than $212 million in net sales, making it one of the most successful celebrity-founded beauty brands alongside Rare Beauty and Fenty.
Rhode Product Line
| Product | Purpose |
| Peptide Glazing Fluid | Hydrating skin serum |
| Barrier Restore Cream | Skin barrier protection |
| Peptide Lip Treatment | Lip hydration |
Rhode Business Achievements
- Founded by Hailey Bieber in 2022
- Acquired by e.l.f. Beauty for $1 billion
- Viral marketing across TikTok and Instagram
- Expanded into blushes and hybrid makeup products
- Strong earned media value in beauty industry
Even after the sale, Hailey Bieber continues working as chief creative officer and strategic advisor, guiding the brand’s future direction.
Personal Life
The personal life of Hailey Bieber has always attracted media attention. Raised in a Christian household, she later developed her own path while maintaining strong family connections within the Baldwin family.
Her relationship with pop star Justin Bieber became public around 2015, and the couple married in 2018. Their official ceremony took place on September 30, 2019, at Montage Palmetto Bluff, where Hailey wore designs by Virgil Abloh, Ralph & Russo, and Vera Wang.
Personal Life Highlights
| Event | Year |
| Relationship with Justin Bieber | 2015 |
| Engagement | 2018 |
| Wedding Ceremony | September 30, 2019 |
| Celebrity Appearances | TV shows and events |
Other Personal Details
- Rumored relationship with Shawn Mendes
- Hosted “Who’s in My Bathroom?” on YouTube
- Appeared on “The Late Late Show With James Corden”
- Known as a global style icon and influencer
- Active across Instagram, TikTok, and YouTube
Real Estate
Like many celebrities, Hailey Bieber and Justin Bieber invest heavily in luxury real estate. In 2019, the couple purchased a Beverly Hills mansion for $8.5 million, featuring a private theater, wine cellar, and infinity pool.
Later, in August 2020, they upgraded to a $28.5 million estate in Beverly Park, one of Los Angeles’ most exclusive gated communities. They also own a lakeside property in Ontario and previously rented a luxury home in Toluca Lake.
Real Estate Portfolio
| Property | Value |
| Beverly Hills Home | $8.5 Million |
| Beverly Park Estate | $28.5 Million |
| Ontario Lake House | $5 Million |
| Toluca Lake Rental | $100K monthly |
Real Estate Features
- Luxury homes in Beverly Hills
- Exclusive property in Beverly Park
- Lakeside retreat in Ontario
- Designer interiors and high-end amenities
Frequently Asked Questions
What is Hailey Bieber net worth in 2025?
Hailey Bieber net worth is estimated around $300 million, mainly from modeling, social media partnerships, and her billion-dollar Rhode skincare line success.
How did Hailey Bieber become famous?
Hailey Bieber gained fame through modeling with Ford Models, runway appearances during Fashion Weeks, and magazine covers like Vogue and Harper’s Bazaar.
What company did Hailey Bieber sell?
Hailey Bieber sold her beauty brand Rhode to e.l.f. Beauty in a deal worth $1 billion, boosting her total net worth significantly.
What products does Rhode sell?
The Rhode skincare line sells Peptide Glazing Fluid, Barrier Restore Cream, Peptide Lip Treatment, and other skincare items focused on hydration.
Who are Hailey Bieber’s parents?
Hailey Bieber is the daughter of actor Stephen Baldwin and graphic designer Kennya Baldwin, members of the famous Baldwin entertainment family.
When did Hailey Bieber marry Justin Bieber?
Hailey Bieber married Justin Bieber in 2018, with a larger wedding ceremony held on September 30, 2019, at Montage Palmetto Bluff.
Conclusion
Hailey Bieber’s net worth of $300 million reflects a career built on smart branding, modeling success, and entrepreneurship. While she began as Hailey Baldwin, daughter of Stephen Baldwin, she transformed into a global style icon, influencer, and businesswoman through consistent work and strategic partnerships.
Her beauty company Rhode, viral glazed donut skin aesthetic, and partnerships with brands like Tommy Hilfiger, Versace, and Ralph Lauren prove her influence in both fashion and beauty. With ongoing ventures and millions of loyal followers, Hailey Bieber continues shaping modern celebrity business success.
